Keyword Research Pt 3: Understanding Ranking Difficulty – 1.4. SEO Course by Ahrefs

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In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.

Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ►

How to Measure Keyword Difficulty and Rank on Google ►

Keyword Research Tutorials For SEO ►

[Tool] Keywords Explorer ►
[Tool] SERP Checker ►
[Tool] Website Authority Checker ►

When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.

From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.

So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:

► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites

You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.

#rankingdifficulty #keywordresearch #seo

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