SEO is much simpler than it seems. It’s about using search data to create paths leading a user to you. This is why AI is such a great help as it has access to all this data that a human would charge much more to analyze and apply.

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ON- PAGE SEO is the optimization of keywords on your website via titles, description test meta-data etc.

OFF-PAGE SEO, are strategies for driving traffic to your website by giving value outside of your website: such as social media posts or blogs that help users with free value related to your business. It’s also about creating back link to help Google understand your website authority.

MAKING A GOOD OFFER:

A GOOD offer is above all, a simple offer.
Focus o making your offer unique to you and your strength solving simple problems with a valuable solution that saves time, money and is easy to understand.

If you can summarize your offer in one sentence you will waste less time with clients not fit for you. AND IF you can add a free value some urgency and a discount for speed and Boom. You’re GOLDEN 🪙.

SELLING

most newbies think that complicating a sales PITCH
Shows how knowledgeable they are, this is WRONG. CLIENTS don’t care about the technicalities they only want to know that you can do it.

ASk GOOD QUESTIONS

the best way to show that you can perform is to ask great questions. Instead of trying to appear intelligent focus on researching the clients brand and crafting good questions that show that you are engaged with their mission. You will naturally appear knowledgeable this way.

Remember…. The real world currency is TRUST NOT money.
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