Understanding Your Website Ranking
Chapters
00:09 How Website Ranking Works
01:12 Metrics That Help Determine Your Website Ranking
To determine your website ranking, you first need to understand how it works.
When someone searches for something on Google, they’re presented with a list of results that includes things like websites, news articles, images, etc. The algorithm behind this ranking process is complex and ever-changing.
It takes into account the number of backlinks, which are links from other sites, pointing to a page and its popularity in social media sources, like Facebook and Twitter.
Websites with a higher ranking will appear at the top of the list when someone searches for something on Google.
This means that if you want your site to appear at the top of search results, you need more backlinks pointing to it from other websites that have high rankings themselves, and those backlinks should come from other sites with high rankings as well!
Moreover, when you’re running a business, it’s important to understand your website’s ranking. When you’re looking at search engine results, there are some key metrics that can help you understand where your website is in relation to your competitors.
The first is the number of times your page appears in search engine results. If you have 10 pages that appear on the first page of a given search result or query, that means that 10 people will see your page before they see any other page related to your industry or niche.
This can be an important metric for both small businesses and large ones. For the former, it can be important because if one of their pages isn’t ranking well, they may not get many visitors. On the other hand, for the latter, it can be important because even though they may dominate searches for their industry terms, their competitors may still be getting more traffic from keywords related to them.
Another metric to look at is how many domains link back to yours. The more domains that link back to you, the more places on the internet where people can access your site and thus potentially find it.
Now, one of the most important metrics to track is your bounce rate or the percentage of visitors who leave your site after viewing only one page. This number should ideally be as low as possible because it indicates that people are finding what they need on your site and leaving quickly.
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