After nearly a decade in a Michelin-starred kitchen, Chia Jin Fang walked away from fine dining to start something personal—a cosy café in her Boon Lay flat. With her grandmother recently diagnosed with dementia, Fang wanted to stay closer to home and try something new beyond the usual grind of restaurant life.

In her first week of running The Noob Coffee, the response is overwhelming. Crowds flood in. Orders pile up. And in the middle of it all, Fang juggles brewing matcha, managing logistics, and squeezing a full café setup into a tiny living room—all while learning the dos and don’ts of running a business from an HDB flat.

00:00 Opening title
00:10 Weekend at my home-based café
01:11 Our special drinks
01:44 Why I set up my home-based café
02:55 Café layout
04:02 “No signs outside” and other regulations
05:40 Grandma, my helper
07:42 How I hope it helps slow Grandma’s dementia
08:22 Fang gets emotional about Grandma
09:12 Help for a one-man show

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About On The Red Dot: CNA’s weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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