Building a strong backlink profile plays a crucial role in improving a website’s ranking on Google by signalling credibility, authority, and relevance. High-quality backlinks from reputable sources help search engines determine the trustworthiness of your site, making it more likely to rank higher in search results. A well-executed link-building strategy involves earning links from industry-related websites, guest blogging, directory listings, and digital PR, all of which contribute to better online visibility. The right approach to link building not only enhances SEO performance but also drives organic traffic and strengthens your website’s overall domain authority, giving your business a competitive edge.

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