When it comes to link building, not all backlinks are created equal—purchasing backlinks that are beneficial to your strategy is essential.
Key metrics for purchasing backlinks and link building:

Organic Traffic – Ensure the site has steady, real traffic.
Traffic Regions – Make sure the audience aligns with your target market.
Domain Anchor Text Profile – Avoid spammy or over-optimized anchor text.
Traffic Trends – No sharp traffic drops in the last 6 months (a sign of penalties).
Page-Level Link Insertions – If a domain has traffic declines, target pages ranking in the top 100 for relevant keywords.

A strong link building strategy is about quality, not just quantity. Learn how to evaluate backlinks and avoid SEO pitfalls!