The latest buzzword in marketing is search engine optimization. If you have been told to look at it or are wondering what it’s about, this article will help you. Whether you know it or not, SEO can easily increase your page views.
Use keywords in the URL of your page. The page won’t rank high if the URL has numbers or symbols. Including keywords that are important and relevant to the site can really improve rankings and traffic.
Use a site map so that search engines can easier index your pages. Also known as a navigation bar, a site map allows search engines to find pages from any other page of your site. An XML site map will help search engine spiders review your content quickly, thus raising your ranking.
You entire website such be easy to navigate and read. Having a clear, easy to read site with options like fonts that can be enlarged will help your rankings. Your website should be accessible and easy for your readers to engage in and simple for search engines to recognize.
Write and publish new content as often as possible. Set a goal for yourself, and follow through on it. Search engines view websites that consistently produce new content as more useful than those websites that only produce content sporadically. If you want your website to have a high page rank, you must have a constant flow of new content.
The more often you reuse content the less attention search engines will pay attention to it. Know that it is quite possible to use duplicate content without even knowing it. Having identical product descriptions on different pages may seem like an efficient thing to do, but search engines are unable to make the necessary distinctions.
One way to boost your SEO is by integrating videos into your website. Also, be sure to include a video sitemap. Videos are a great introductory tool for your company or staff as well as for demonstration purposes. After you post the video to your site, you must also employ keywords in text. After you get a video sitemap you can use the tools for webmasters at Google so your URL gets submitted to the account you have. Then, post it on Metacafe, Yahoo, YouTube, and other popular video sites. Then, you can just wait for customers to get into touch with you.
Image links can be optimized for search engine ranking by adding an “alt” tag to each image. Tagging images will allow even a visitor who cannot load the images know what the image should have been in that slot. You want to make sure the search engines read as well as index alt tags, this will improve your page ranking.
As you can see, the best way to gain site visitors is by using strategic SEO techniques. Whether you are just starting out, or looking for a boost, your website can benefit from effective SEO techniques. The information presented above should prove invaluable as you start your marketing journey.