👍 Entity recognition identifies key objects, concepts, or people in a piece of text. Search engines (like Google) recognize entities rather than just matching words. Entities can be:

People: Travel blogger Saha, historical figures, or famous explorers.
Places: Paris, New York, Bali, or Taj Mahal.
Things: Specific objects like backpacks, hotels, or airlines.
Events: Olympics 2024, Travel Expos, or Music Festivals.
Concepts: Travel insurance, sustainable tourism, solo travel tips.

Search engines identify these entities and their relationships to better understand context.

Part 1: What is Semantic SEO – https://youtu.be/FOiJbDlfOmQ
Part 2: What is Semantic Search – https://youtu.be/Fa31DajFttA
Part 3: What is Entities & How To Find – https://youtu.be/quPPTNAokuc
Part 4: Topical Map – https://youtu.be/y0gBcPSh1Mc
Part 5: Query Semantics – https://youtu.be/BC-TYXTFkaU
Part 6: Entity Recognition – https://youtu.be/aM-YtsgSEMs
Part 7: Entity-Based Content Structure – https://youtu.be/4akIlsAbdAk

Semantic SEO Full Playlist – https://www.youtube.com/playlist?list=PLTRGNhC34ZbKYRphvP2xOrRtv52LLJdsh

👍 How Search Engines Use Entities

When someone searches for “Best travel guide for Bali”, Google identifies:

“Bali”: A geographic location (island in Indonesia).
“Travel guide”: A type of content users look for (blogs, itineraries, tips).
Rather than matching keywords only, search engines return results that contain detailed, meaningful content about Bali, such as:

Top attractions: Ubud, Kuta Beach, Tanah Lot Temple.
Hotels and accommodations.
Travel itineraries: Suggested plans for 3-day or 7-day trips.

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