A mechanic Googles “best brake pads for a Transit”, reads the answer at the top and closes the tab.

68% of Google searches now end without a click to an external website.

That means that the majority of your audience won’t ever click through to your website.

Ranking position one used to be the prize. These days the prize is being the source the AI trusts enough to quote, because if your content is what fed that answer, you’re already in that mechanic’s head before they get anywhere near a parts counter.

#Aftermarket
#GoogleAISearch
#SEO
#AIOverview
#ContentMarketing