We designed over 20+ Websites in Healthcare- psychiatrists, dentists, home health care, assisted living, adult family homes, and yet everything felt new every time.

1. Every client, their goals,vision, location, population is different. This changes the way marketing should be approached differently for each business.

2. The fundamentals of Website, SEO, Design & Marketing can be the same, but every niche & location will need different inputs to get certain output.

3. Content is King. The more I study about SEO updates, audience behaviour, how businesses appear in search engines & AI overviews, the belief that “content is King” becomes stronger.

4. Clients confuse organic search results with paid search results. They are totally different and when combined adds more visibility to your business.

5. Content can help show up in top searches, but design is what attracts your ideal clients and converts them. If you don’t invest in good design, don’t expect outcomes from your website.

6. One page on a page can rank for 5-10 variations of same keyword, or phrase searched by your audience on Google. And this don’t happen by stuffing keywords, but by understanding difference between primary keywords, secondary keywords, and other related keywords.

7. On page , Off page and Technical SEO work together to bring website’s ranking higher in Google searches & AI overviews.

8. There must be a good communication between marketers and business owners to understand the goals, expected outcomes, timeline, pricing. You can expect a lots of patients converting over phones if the person attending calls does not care about his/responsibilities. Such issues need fixed before jumping into marketing.

9. Marketing only builds the promotional and awareness part, people in the business should be ready to contribute value and respect its customers. Even if you are able to drive a lot of calls through advertising, if the team doesn’t value your clients, it is a lost game.

10. Ownership is everything. A Marketing plan, team or a strategy can fail. But if the leader is determined and owns the challenges, they find a way.

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