13 Simple Ways to Boost SEO on Your WordPress Website Ranking With Shamim Ayub

When compiling this list of SEO strategies, we started with one assumption: you’re busy. So these techniques are ones that you can implement right now (long-term commitment not required). Obviously, there are plenty of other techniques, but this is a great place to start. And remember: you don’t have to use all of these (although you certainly can) — even a few should give your WordPress site a boost in the SERPs.

Lets Talk About SEO For WordPress Website

1. Choose Your Hosting Provider Carefully

Since Google takes speed into account when ranking sites, a good host can help push you to the top of the SERPs. Your host also affects the amount of downtime your site experiences and the physical distance between servers and visitors — both of which are ranking factors.

2. Pick a Theme That’s Optimized for Search Engines

Your theme is one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout, can provide new functionality, and also plays a role in its SEO.

3. Use a Dedicated SEO Plugin

If you’re new to WordPress, you may not yet be familiar with plugins. These are small pieces of add-on software you can install, which add new features and functionality to your site.

4. Change Your ‘Permalink’ Structure

Permalinks are the permanent URLs that point to your site’s individual posts, pages, and other content. They’re what people will use to reference and link back to your site, and their appearance matters.

5. Create a ‘Sitemap’

A sitemap is a list of all the pages and other content on your website, usually organized into a hierarchy. It provides a quick way to see how your site is laid out and what it includes. While these sitemaps were once designed to help users navigate websites, their primary purpose now is to communicate information to search engine bots (also known as crawlers).

6. Use Heading Tags Throughout Your Content

While a sitemap is useful for helping search engine crawlers see how your site is organized, it doesn’t help them make sense of the individual content. For that, you’ll need to use heading tags. These are formatting options you can apply to section headings within pages and posts.

7. Build Your Content Around Keywords

Chances are you’ve encountered the concept of keywords before. These are short phrases that describe your content’s topic. For example, you might choose the keyword “easy recipes” for a blog post that shares simple recipe options for beginners.

8. Incorporate Useful Internal and External Links
Google and other search engines don’t consider your website in a vacuum. Instead, they look at how well it’s connected, both internally and to other sites. Using plenty of links throughout your posts and pages tells crawlers how they relate to similar content.

9. Use Responsive Design on Your Site
More people than ever are using mobile devices to browse the internet. This means your site needs to look and perform as good on any type of device a visitor happens to be using. You can ensure this by following the strategy of responsive design — in other words, designing your site so it reacts and adapts to each user’s device.

10. Optimize Your Images
Images are important for just about any website. They provide visual appeal and context, plus they help break up text and make it more readable. As you’ve probably guessed, they can also have an impact on your SEO. For one, the quality and size of your images can affect your pages’ loading speed, which is a ranking factor.

11. Write Long-Form Content When Possible

When Google’s algorithms are deciding how to rank content, they pay special attention to its length. That doesn’t mean shorter content never ranks highly. However, longer content has an advantage, because search engines consider it more likely to be useful.

12. Add and Update Your Posts Frequently
Along with length, Google’s algorithms consider the frequency of content when deciding how to rank your pages. Older, high-quality content will do well, of course, but a boost is given to newer, ‘fresh’ content that’s more likely to be relevant to searchers.

13. Focus on Quality Content

When Google and other search engines create complex algorithms for ranking websites, their goal is to help the most relevant and useful sites score highly.

Moving up the SERPs

SEO encompasses a wide range of strategies and techniques, so it can be a little bit intimidating. Fortunately, you don’t need to become an SEO expert to help your site rank higher in the SERPs. If you want to begin seeing results, all you need to do is follow a few simple tips.

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Name: Shamim Ayub
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